Sheth Printograph – from machine exports to turnkey projects

Exports of Indian graphic arts equipment

3
Sheth
Neeraj Sheth and Sonal Sheth, directors of Sheth Printograph. Photo PSA

Established in the year 1963, Sheth Printograph initially traded in letterpress printing equipment. Subsequently, the company manufactured and exported print finishing,
packaging and paper converting machines. Today, its customers span over 40 countries in South East Asia, Middle East, Latin America, Africa, Australia and the Indian subcontinent. The company remained largely unaffected by the new GST regime and has already signed up to participate in PrintPack at Greater Noida in February 2019.

A specialist in postpress machines such as laminators, diecutters, folder gluers, board-to-board pasting and embossing machines, Sheth began by producing hand feed machines, graduating to semi-automatic and then fully automatic machines. Sonal Sheth, director of Sheth Printograph, says hers is the only company in India that manufactures hot-knife cutters and automatic lamination machines. The company has invested in R&D and after careful examination of several parameters including cost to the end user, launches its products.

The first country to which Sheth’s machines were exported was Bangladesh – initially at a rate of a machine each week. Slowly, exports grew to Sri Lanka, China and South East Asia. China was not an open economy in the ‘70s and ‘80s and Sheth Printograph got a chance to explore the Chinese market. When the economic growth bubble of the South East Asian economies burst, the company shifted its focus to the Middle East, covering Saudi Arabia, UAE, Kuwait, Iran and Bahrain. Soon after, on observing upcoming projects in Africa and adjoining countries, Sheth Printograph decided to explore the African market as well. In Africa, the company executes turnkey projects for its clients, right from sourcing raw materials to supplying machinery, manpower, installation and training.

“Over the years, Chinese have managed to penetrate the market worldwide. Initially, we were offering machines at affordable prices to a range of customers throughout the world. We had an upper hand because the only countries offering good quality machines back in those days were of European origin and their machines were costly. We got an opportunity to target a set of clients and offer machines according to their requirements at comparatively affordable rates,” says Sheth.

In India, the company has educated players in the new photo digital printing segment. Almost all the Indigo, Konica Minolta and Xerox customers in the country use its machines. “In India, the market is evolving. A commercial printer is getting into packaging, someone operating in the packaging segment is diversifying into digital printing as well for commercial purposes or small runs. For instance, there is a customer who is in book printing and who has been a hardcore commercial offset printer but now, since the volume of books has reduced, he has ventured into digital. Just like that, metpet lamination came into the picture so there was a demand for a hot knife cutting system and we offered it. All in all, I think it is important to keep evolving with the market,” Sheth adds.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here