Sterlite saves 60% packaging cost through returnable steel drums

Comes up with new approach to shipments of power transmission conductors

Sterlite’s returnable steel drums are weather resistant, free from transit damage, and easily transportable at site as compared to wooden drums. Being recyclable, they have a scrap value as well.

Traditionally, wooden drums are used to transport power conductors and cables in India. To pack 1.1 MT of conductors per annum (Indian market size), about 0.6 million trees are cut. To address this, Sterlite Technologies used returnable steel drums for packaging and transportation of its power products. The innovation has saved 32,000 trees in a year and slashed packaging cost by a whopping 60%.

Sterlite Technologies, an end-to-end power and telecom solutions provider, is the seventh largest manufacturer of telecom and power products and services globally. The company was facing transportation challenges for its power conductors and cable products due to wooden drums which are used for packaging. These products are sensitive to damage during handling, storage and installation. Any damage degrades product performance to the extent that replacement becomes necessary. Increasing product lines, recurring cost of drums, and increased packaging weight had generated the need to address the issue immediately.

The packaging innovation

To solve this, Sterlite came up with the innovation of shifting packaging material from wood to steel with a returnable model. Sterlite introduced a new approach to storage/shipments of power transmission conductors, combining packaging improvements as well as switching from wooden drums to steel drums. Since its inception, this initiative has helped the company reduce wood consumption, eliminate quality complaints due to fungus and nail damages to the product, and gain substantial savings on the recurring cost of drums.

Sterlite also proposed its customers to shift packaging material from wood to steel with a returnable model wherein, detailed study, analysis, and trials were conducted in the presence of the customers. After necessary trials and inspection, the company’s major customer, PGCIL, approved usage of steel drum on a returnable basis followed by private companies like Adani and Essar. Thus, all the shipments were moved to a steel drum returnable model.

In view of the sturdiness of the steel drum, it is possible to select and standardize one drum size which is suitable for a range of loads and conductor lengths. Sterlite maximized the conductor/cable weight per drum and accordingly, worked towards increasing the standard length of conductor per drum.

The key factors such as conductor manufacturing machine capacity, load carrying capacity of the drum, transport efficiency optimization for outbound drums by making the dimensions compatible with common truck and trailer sizes, handling capability of gross weight at site for unloading and stringing, availability of raw material like steel and HDPE sheets, were critically evaluated before finalization of drum dimensions and conductors with standard lengths and loads.

Additionally, Sterlite approached their customers to move from wooden battens to PP Sheet for outer covering of conductors. PP sheet is a new option for the replacement of wooden lagging. Extensive testing was done by Sterlite and the returnable steel drum came out as a usable packaging solution for safe delivery of Sterlite’s products to the customers.

Key benefits

Some of the major benefits include good impact and puncture resistance in case of mechanical collision, mechanical shock absorption without transfer to conductor, good ESCR-Long lifetime, impervious to climatic change or UV exposure, zero risk of deterioration and fungus formation, eco-friendly and recyclable up to four times, no risk of nail damage to conductors, fast unpacking at installation site, and easy refitting after part drum installation.

If this solution is replicated in the Indian power conductors’ business, whose size is 1.15 MTPA, close to 6 lakh trees would be saved annually. Since the implementation of sustainable packaging, Sterlite has saved nearly 32,000 trees a year. Also, due to size optimization of all-steel drums, it is possible to select one drum size suitable for a range of loads and conductor lengths. This has resulted in minimal stocking of inventory as well. The company has won the Manufacturing Supply Chain Awards 2016 for the implementation of this innovation.

Future prospects

With the successful implementation and positive response from Sterlite’s customers, the company is aiming at 100% adoption of sustainable packaging across Sterlite’s Optical Fibre Cable and Power Units further extending the ecological benefits of the innovation.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here