Active
L–R: Andrew Manly of AIPIA, Roland Lartigue of Toppan Europe, Amit Banga of SB Packaging, Prasanna Sukhi of Kezzler India, N Siva Shankar of Uflex and Rohit Singhal of NXP. Photo PSA

Adeeper understanding of the critical challenges related to packaging in the context of
the Indian market is vital for the future of the industry and its re-calibration in the context of responsible packaging. The Second Packaging, Design, Innovation, and Technology (PDIT2) conference at Pragati Maidan on 13 December, jointly organized by IppStar
and Messe Dusseldorf India, took up this theme again.

Innovation in packaging technologies plays a significant role in increasing brand identity and customer engagement, and this applies to food, pharmaceutical and several other types of products. Packaging can benefit from technology-linked active packaging to prevent intake errors, counterfeiting and stability challenges, especially from moisture, oxygen, hydrocarbons and other gases, or a combination of these. There is a demand for solutions that not only protect food or pharmaceutical products from tampering and
spoilage but also proactively help to overcome such challenges and even track the outcomes.

Active and Intelligent Packaging Session at PDIT2

This PDIT2 conference offered a unique opportunity to learn from international experts who specially traveled to deliver a session on ‘Trend Watch – Active and Intelligent Packaging.’
The session was moderated by Andrew Manly, communications director of the Active & Intelligent Packaging Association (AIPIA), who also delivered a keynote ‘Introduction to Smart Packaging.’ In the keynote session, Manly said, “We believe that modern technologies like active and intelligent packaging can make packaging much more worthwhile for both the consumer as well as for the brand owner.”

According to him, consumer engagement is a key driver for smart packaging. It helps to fix brand attention and build a much more developed relationship with their customer. He
said that AIPIA also understands the responsibilities of all types of packaging for sustainability and the circular economy and asserted that active and intelligent packaging could help the industry considerably in this respect.

Traceability and food safety

The session on active and intelligent packaging contained the presentation of Prasanna Sukhi of Kezzler India on ‘The Role of Active Packaging in Safe Food and Saving Food – Intelligent Packaging for Digitalizing the Supply Chain.’ He addressed the importance
of traceability for food safety and Kezzler’s active role in digitizing the food supply chain. He also put forth some of the real-world issues, such as lack of consumer insights, lack of data to drive better product and marketing decisions and regulatory compliances for traceability. There is a constant pull from consumers to improve their experience as well as the threat of counterfeit products. “Securing the supply chain from production to consumption will efficiently stop counterfeit products and illicit trade,” he concluded. Kezzler also recently shared a case study of providing global traceability services to a dairy product manufacturer, FrieslandCampina, for its Friso range.

Can packaging become smart, soon enough?

Roland Lartigue of Toppan made a brief presentation on “Can packaging become ‘smart’ enough in the near future?” He concluded affirmatively, “Yes, a package can be smart enough if you add enough capability on it. One of the main capabilities we think is the
opening detection and the fact to be readable with the smartphone. Doing things like this, you can convert existing packaging into smart packaging quite efficiently.”

Evolution of brand protection

Rohit Singhal of NXP delivered the last presentation of this session on ‘Advances in NFC Technology to Protect & Enhance Brand Experiences.’ Explaining how near field communication (NFC) transforms products into digital assets, he said, “When you buy a product and sell it to end consumers, you must have traceability. Adding NFC chips to these products and using a smartphone can have complete traceability from the origin to the end consumer. Moreover, it helps in direct oneto-one engagement between brands and consumers. Using NFC and IoT network, we can provide value to the smart packaging.”

According to him, brands increasingly seek end-to-end solutions to support fast, easy and scalable NFC deployments and NXP offers end-to-end solutions for them.

The full-day conference on a damp and messy day at Pragati Maidan concluded with good industry networking amongst the more than 130 participants, including 20 brand owners. Additionally, the first set of case studies of creativity and innovation in packaging and labels were given the IppStar-Packaging South Awards. Case studies were invited for innovations in design, technology and overall packaging systems, and a fourth category was added based on the entries received. The fourth category for a case study of creativity and innovation for social impact in packaging design was also awarded.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

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Mandeep Kaur
Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.

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