Bizongo, a one-stop solution for design, development and procurement for all kinds of packaging materials, participated in Indiapack/pacprocess for the second time. The company deals in various kinds of packaging material from food packaging, boxes, gift packaging, eCommerce packaging, tapes, biodegradable packaging, and more. The company representatives present at the stand confirmed to have received much higher footfall this year as compared to their first participation. They were busy interacting with potential buyers, most of whom showed genuine interest in their products.
Arjita Kulshreshtha, associate director – engagement and growth department, shared that Bizongo participates in just a couple of trade shows a year but they have been important platforms for offline marketing.
“I think it is really important to participate in these trade shows. They give you an opportunity to reach out to the right customers. These trade shows help us cement our position in the market as one gets to share a common platform with big and small companies alike. We are primarily from the packaging industry and since this show is being organized by the Indian Institute of Packaging along with Messe Dusseldorf India, it was important for the kind of exposure it promised,” said Kulshreshtha.
The Indian packaging industry is poised to grow at a rapid pace, with packaging being the most essential part of almost every product that is marketed. The industry currently stands at US$ 40 billion and is set to grow to a US$ 70 billion in the next 3-4 years.
Talking about the impact of GST on their business, Kulshreshtha said that Bizongo had begun preparing for GST one year in advance and hence had a smooth transition through that period.
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The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.
As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.
The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.
For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.
We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.
The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!
“I think it is really important to participate in these trade shows. They give you an opportunity to reach out to the right customers. These trade shows help us cement our position in the market as one gets to share a common platform with big and small companies alike. We are primarily from the packaging industry and since this show is being organized by the Indian Institute of Packaging along with Messe Dusseldorf India, it was important for the kind of exposure it promised,” said Kulshreshtha.
