Narendra Gravure is revamping its converting machine portfolio

Higher speeds and efficiencies demand automated finishing processes

Narendra Gravure
Shrey Agrawal, vice president-innovations, Narendra Gravure. Photo PSA

Faridabad-based Narendra Gravure delivers tailor-made add-ons and solutions for flexible packaging converters. With in-house design, fabrication, and assembly it produces a variety of laminators and coaters to enhance its Gravotechnica brand with both technical and cosmetic improvements. The new generation management, in the person of its vice-president Shrey Agrawal, says the company is aiming to redesign a number of its products. The plan is to offer more ancillary machines that can help meet the end-to-end needs of flexible packaging converters.

In an interaction with Packaging South Asia, Agrawal said he joined the business around two years ago and after spending several months familiarizing himself with the industry and attending exhibitions, he got into the commissioning of the machines on the customer shop floors. “The experience gave me a better understanding of the ground realities for propelling our research and development and the re-design of future machines. Since joining the company, I have also been able to add trained and skilled resources to streamline our processes, marketing, and servicing.”

The company is hoping to come up with a new product portfolio. “I think, the focus is shifting towards high-speed and wider format presses. Earlier, the industry used to consider 130 meters a minute as a good speed, but that has changed with more customized features and demands, depending on the kind of orders a converter receives. There is a significant shift in machine and market literacy among the converters. Initially, they would buy a start-up machine and subsequently ask for add-ons. Now they approach us with a full list of requirements,” Agrawal explains.

Agrawal adds, “We worked on our coating machines in the last two years and have successfully launched a double-head coating machine and now we are receiving orders for a 4-head in-register coating machine that we are currently developing for Uflex – it is a huge special purpose machine.”

When we talk about our conventional rotogravure printing, we have developed it further in the past two years,” Agrawal said. “We have added an automatic reel changer for the gravure presses and made other significant improvements. Although the reel changer technology is not something exclusive or new, for our lamination machines it is among our USPs.”

Agarwal explains that in the FMCG segment, for a pan masala brand with large volumes, the bottleneck is not in the printing but in the lamination process. He says this is where the changeover time impacts efficiency in production and the Gravotechnica solutions work well.

According to Agrawal, competition has grown in the packaging industry, resulting in a mentality or attitudinal change among the converters who realize that they won’t be able to remain viable, providing the required solutions without high-efficiency machines. “Based on this shift in demand, we are offering more customized solutions with enhanced automation that would require less manual intervention. We have a big basket of machines in our portfolio to help the end-to-end needs of a converter right from printing, coating, lamination, slitting, inspection, doctoring, and more,” he said.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here