Mangesh Bhise’s increased responsibility for Apex International

Bhise promoted to director Sales Asia and Middle East regions

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Mangesh Bhise Apel International
Mangesh Bhise recently promoted to director Sales of Apex International for the Asia Pacific and Middle East Region Photo Apex International

Apex International has announced the promotion of Mangesh Bhise from general manager Sales to director Sales, Asia Pacific and Middle East region. Bhise took up the position on 1 December 2021 and it entails responsibility for the sales and sales related activities for these entire regions.

In a message congratulating Bhise, the company said, “During his tenure here as a General Manager – Sales with Apex International, Mr. Bhise has brought in energy and enthusiasm while leading the department in his previous role. [He] has implemented protocols which improved his efficiency in work and has frequently been recognized for his achievements and his ability to motivate his team members has led to a great team bonding.”

The company’s communication says that Apex International is confident that Bhise will bring a wealth of experience which will help him and his team to achieve the desired goals in his enlarged role and asks the industry to join the company in congratulating him on his promotion. And in welcoming him to his new role and responsibility with Apex International.

Apex Nashik
FlexoKITE’s Experience Center in the Asia/Pacific region is located at Apex International’s facility in Nashik, India.

Apex International has established in the past two years, its FlexoKITE Asia Pacific demo and training center near Nashik in Central India. The state of the art demo and development center has complete equipment for the entire flexo workflow including digital flexo platemaking and a Bobst M5 430 flexo label and flexible packaging press. Supported by several industry leading companies, the center is adjacent to the Apex anilox roller manufacturing facility and is part of the same industrial complex.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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