Dantex signs digital distributor partnership for Indian sub-continent

Partners with Kolkata-based Printers Supply

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Dantex
Dantex signs digital distributor partnership for Indian sub-continent

Underlining their ongoing commitment to expand their digital business globally, Dantex’s digital division, part of the Dantex Group, has recently signed a new distributor partnership with Printers Supply – a Kolkata, India-based supplier of print solutions to the labels market.

The agreement, which covers the Pico range of digital UV inkjet printing press equipment and related consumables for the Indian subcontinent territory, namely India, Bangladesh, Nepal, and Sri Lanka, follows similar agreements covering the MEA region and South Africa.

Commenting on the arrangement, Printers Supply’s managing director, Amitabh Luthra, said, “Dantex, with its many years of experience in the packaging industry, has an excellent understanding of market requirements and is a trusted solutions provider. Having a similar mindset, we felt that it would be an ideal and constructive partnership.

Dantex
The Pico range

“There is a marked increase in short-run print jobs as the Indian label market is expanding, and obviously, digital is the only way to go to meet this demand. In terms of print quality and cost economy, the PicoColour and PicoJet cater to key market requirements and customer needs.”

“Printers Supply are well placed in the Indian sub-continent to provide service and support to their customers in their digital journey,” added Simon Cosh, digital business development manager for the Dantex Pico range. “The Pico range offers high quality, efficient solutions with low cost of ownership, and we look forward to supporting Amitabh and his team in delivering commercial success to label printers in this region and helping them become more competitive.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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