Growing focus on innovations and sustainable growth

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innovations
Avery Dennison will demonstrate its latest solutions including MC FSC recycled paper facestock

Avery Dennison (Stand 5A31) will introduce a number of significant innovations designed to drive sustainable growth at Labelexpo Europe 2017. The exhibition stand will feature five interactive zones, focusing on the key benefits of enhanced shelf appeal, performance, sustainability, intelligent solutions and compliance and services. The company will demonstrate its latest solutions including MC FSC recycled paper facestock, Sensorial Collection of textured label materials, and Clear Hotmelt adhesive for chilled food labels.

With a careful selection from post-consumer waste streams and modern paper manufacturing processes, MC FSC Recycled facestock enables label converters to help customers meet sustainability targets while still delivering exceptional print results. Offering similar whiteness, brightness and opacity to conventional facestock, it converts fast and is manufactured without chlorine bleaching.

The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about the bottle’s contents while still delivering an outstanding visual impact.

The shelf appeal of chilled food applications has been limited when using clear films, largely due to the inherent ‘yellowing’ effect of hotmelt adhesives. The ultra-clear, non-yellowing S2405C hotmelt adhesive offers both the tack and application temperature of a conventional hot melt adhesive without the yellowing. Offering a straightforward and competitive solution for a ‘no label’ look for chilled foods, the S2045C adhesive also delivers a lower total applied cost as it does not require a barrier-film facestock.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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