AD Pure Line [Sustainable UHF RFID tags and inlays]. Photo Avery Dennison

Radio frequency identification (RFID) technology involves the use of electromagnetic fields to automatically identify and track tags attached to products. These tags are then used to create a digital identity for a product that can be used to track its life cycle.

Avery Dennison India provides brand owners with a host of RFID solutions to track and trace products and assist in anti-counterfeiting campaigns. By creating unique digital identities, we have the potential to revolutionize the way we track and manage products throughout their life cycle that can help to decarbonize industry value chains,” Tirthankar Kshetrimayum, technical marketing lead RFID/AIDC, Avery Dennison Smartrac, told Packaging South Asia

Tirthankar Kshetrimayum, technical marketing lead RFID/AIDC, Avery Dennison Smartrac. Photo Avery Dennison

RFIDs enable the monitoring of environmental performance through a product’s life cycle, keeping items in circularity longer and helping reduce waste. This, in turn, leads to more sustainable practices across industries, he said, adding that Avery Dennison Smartrac aims to enable companies to advance their transition to a circular economy using digital product identification technologies.

RFID technology offers numerous benefits for businesses, including cost reduction, improved inventory management, enhanced security, increased efficiency, and better customer service.

Several environmental factors strongly influence the energy harvesting capability of RFID tags. These include material, shape, composition, packaging size, temperature, humidity and even the contents inside the packaging. High water content in food has been found to notably impact RF performance. “Most of these challenges have been overcome to an extent by designing specific antennas based on the intended applications but there is still room for improvement,” Kshetrimayum said.

Avery Dennison Smartrac has provided RFID solutions for a large global medical device company where brand protection and authentication are of paramount importance. Grupo Boticário, one of the 15 biggest beauty companies in the world, has implemented RFID at its stores, he said, adding Asahi Shuzo, the brewer of Dassai, one of Japan’s leading Sake brands, has implemented RFID solutions.

RFID technology provides each item with a unique, traceable identity from production to consumer, securing the distribution channel against counterfeit infiltration, which helps garner consumer trust, Kshetrimayum explained.

The need for supply chain visibility and transparency in the pharmaceutical industry has increased tremendously, he explained, adding there is a huge potential for RFID in the pharma supply chain. At present, Avery Dennison Smartrac is working with two large local pharma companies to implement RFID, he said.

“At Avery Dennison Smartrac, we are committed to helping our customers achieve their sustainability objectives, as well as our own. This includes developing RFID inlays and labels with an ultra-low carbon footprint, made using recyclable materials, and delivering entirely plastic-free solutions. Our Pure Line RFID inlays and labels are circular-ready. Made using ultra-low carbon footprint processes, they are 95% or 100% plastic-free and recyclable at end of life when attached or embedded on paper and cardboard items,” Kshetrimayum said about Avery Dennison’s RFID solutions for the Indian subcontinent.

On the future of RFID, he said, “RFID technology will continue to evolve and find new applications in various industries. Some potential future developments include improved RFID tags with longer read ranges, smaller sizes, and lower costs, as well as advancements in RFID reader technology.”

Additionally, the integration of RFID with other technologies such as IoT (Internet of Things) and AI could lead to innovative uses. RFID and barcodes will coexist for many years, although the former is likely to gradually replace the latter in some sectors, he concluded.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here