Xeikon appoints Klaus Nielsen as director for its Asia Pacific business

Regional expertise drives growth strategy

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Klaus Nielsen, director Xeikon Asia Pacific.

Xeikon has appointed Klaus Nielsen as Director Xeikon Asia Pacific to continue to drive growth in the region and capitalize on expanding market opportunities. In his new role, Nielsen will oversee Xeikon’s ongoing growth in the APAC region (Greater China, Japan, Australia and New Zealand).

This appointment enables Xeikon to manage the fast moving growth and demand in this region for greater brand creativity and consistency with its broad portfolio of versatile and innovative print production capabilities. Nielsen will also build on existing successful partnerships and seek to establish additional collaborations.

Nielsen joins Xeikon from Heidelberg where, since 1996, he held various roles including business unit manager (India), project manager (Australia), national sales manager (New Zealand) and product and marketing director (Korea). He also held the role of managing director in India from 2007 to 2018.

“I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver. As brands embrace short-run, digital, fast turnaround print, they can enjoy greater product versioning and focused targeting to elevate visibility,” said Nielsen.

“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market. With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends,” said Benoit Chatelard, president and chief executive officer, Xeikon.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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