FDC’s Electral-Z+ launched in UFlex’ Asepto holographic packaging

Ready-to-drink Electral-Z+ (ORS+Zinc Solution) gets Asepto’s distinctive packaging

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Asepto
Asepto Holographic Packs chosen to launch FDC Electral Z+ (ORS+ Zinc Solution). Photo Asepto

UFlex’ Asepto, the Indian manufacturer of aseptic liquid packaging business, has been chosen as the packaging partner of FDC brand ‘Electral Z+ (ORS+Zinc Solution)’ ready-to-drink OTC product, having this unique formulation manufactured by Halewood Laboratories. The new value-added variant of Electral launched in Asepto’s holographic packs is available in pharmacies and health centers across India. 

On being chosen as the preferred packaging partner, Ashwani Kumar Sharma, president, and chief executive officer, Aseptic Liquid Packaging Business at UFlex said,“The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasize the solution’s major component, Zinc—the most vital nutrient, so that it receives extra customer attention. What Asepto in turn came up with is the unique 3D holographic packaging solution, drawing attention with interactive packaging. Overall, the packaging has not only proved to be the ideal match facilitating clear communication to consumers but also highlighted the product’s USP.

The six-layer packaging ensures that external media such as bacteria, light, and air do not contaminate the liquid ORS packed and that the product contents stay sterile. As a result, the ORS solution has a long shelf life without having preservatives. “Adding credence to our winning pack is the recent endorsement by SIES SOP Award 2021 for Asepto’s exclusive packaging for FDC’s ORS+Zinc Solution Electral Z+(Delicious Orange flavor) in our value-rich holographic packs,” Sharma added.   

Talking about the product that has hit the retail shelves in this unique packaging manufactured by Asepto, Nandan Chandavarkar, joint managing director, FDC remarked, “Packaging is extremely vital for the ORS category for the simple reason that the content is sensitive in nature and is aimed at boosting immunity. The launch is an extension of our flagship brand Electral with Zinc, marketed as Electral Z+ (ORS +Zinc Solution) RTD is available in a 200 milliliter pack, in orange flavor. 

“The co-packaged ORS+Zinc solution contains a number of critical components that require extra consumer attention in order to make the best health decision. Since these RTD (ready-to-drink) solutions are widely available in pharmacies, shops, and health centers, this new packaging needed to stand out. Our main focus was to highlight the Zinc Plus fortification hence was apt not to use a normal printed pack. We’re grateful that the Asepto packaging experts have collaborated closely with our team to develop a unique packaging for our most significant brand, featuring an eclectic mix of aesthetics and pack functionalities, upholding our brand ethos. On the retail shelves, the new packs look fantastic! We value our partnership with UFlex-Asepto and anticipate interesting years ahead.”  

Expressing his view on the transformational packaging, Krutin Chaturvedi, director Marketing, Halewood Laboratories, said, “Halewood always comes with new and innovative products and for that we need a different packaging. We are very happy to launch our formulation in a packaging which achieves our goal. The fact is that our ORS with Zinc in ready-to-drink format is a unique and first time in India formulation, thus needed to be highlighted to our customer impactfully. The formulation with a clean and alluring packaging has changed the ball game of the ready-to-drink ORS segment.  This value-added transformation will undoubtedly make it easier and more convenient for consumers to choose our right product with the mark of authenticity.”

UFlex’s Sharma added, “UFlex works in harmony with the environment and consumers to make food safe, accessible, and appealing, and this encourages the company to develop safe and innovative packaging solutions for the world. Under the mother brand, Asepto is dedicated to maintain the safety of people and communities by safely and efficiently utilizing all resources and ensuring that its customers’ businesses are safe, prosperous, and sustainable for future generations.”

Asepto is the liquid packaging brand from the house of UFlex. It is said to be the first Indian manufacturer of aseptic liquid packaging material with a state-of-the-art facility in the industrial hub of Sanand in Gujarat. Its offering is designed to deliver user convenience, easy opening, and optimal shelf life to products like juices, non-aerated alcoholic beverages, and highly perishable liquid consumables like milk and other dairy products.

The facility is equipped with the latest top-of-the-line converting machines capable of manufacturing truly world-class aseptic packs for its customers.

UFlex claims to be India’s largest multinational in flexible packaging materials and solutions and a global polymer sciences corporation. Since its inception in 1985, UFlex has grown from strength to strength to establish a presence across the world through manufacturing units and customers. Today, it has state-of-the-art packaging facilities at multiple locations in India and has packaging film manufacturing facilities in India, UAE, Mexico, Egypt, Poland, Russia, Hungary, Nigeria, and the USA.   

Integrated within its core business profile of flexible packaging and packaging films are allied businesses like aseptic liquid packaging, engineering, cylinders, holography, and chemicals which further gives UFlex a superior edge over the competition. UFlex offers technologically superior and sustainable packaging solutions for a wide variety of products such as snack foods, confectionery, sugar, rice, other cereals, beverages, tea and coffee, dessert mixes, noodles, wheat flour, soaps, detergents, shampoos, conditioners, vegetable oil, spices, marinades and pastes, dairy products, frozen food, poultry, anti-fog, pet food, pharmaceuticals, contraceptives, garden fertilizers, plant nutrients, motor oil, lubricants, automotive and engineering components.  A B2B manufacturer, UFlex has also added new consumer-facing products to its portfolio, like sanitizers and N-95 masks. 

A winner of various marquee global awards for its products’ excellence, innovation, and sustainability, UFlex is said to have become the ‘first company in the world to recycle mix plastic waste’ earning it recognition at Davos Recycle Forum in 1995.

Established in 1940, with the dream of building a world-class company and vision to make the nation self-reliant in healthcare. FDC carries forward the flaming spirit of its first dream, achieving accreditations from the US-FDA, UK-MHRA, MCC-RSA, and the UAE, to cite a few. FDC is a forerunner in the manufacturing and marketing of oral rehydration salts (ORS) and ophthalmic. 

FDC has also set up globally approved, multi-location manufacturing facilities for active pharmaceuticals ingredients (APls) as well as finished dosage forms. These facilities are located at Roha, Waluj, and Sinnar in Maharashtra, Vema in Goa, and Baddi in Himachal Pradesh. FDC markets more than 300 products in India and exports many of these to over 50 countries. FDC strives to explore, innovate and integrate solutions with modem technology, empowering talent and expanding healthcare horizons for a better quality of life to millions globally. 

Halewood Laboratories established in 1984 is a technologically, socially, and health-conscious company. Specialized in contract manufacturing for food supplements and pharmaceuticals products. Over the period of time, Halewood has been a pioneer in new product developments and has gained the trust of various world leaders and MNCs in the food and pharmaceutical industries. Having its presence in over 40 countries, Halewood has multiple manufacturing locations in India and outside India to cater to the needs of customers and help them save cost logistically. Halewood’s mission is ‘To create a healthier future for generations to come.’

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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