Viipurilainen Kotileipomo is a nearly 100-year-old company that uses traditional methods to produce pastries and artisan breads from local ingredients. So when the bakery was looking for a new solution for its cake packaging, its key criteria were to reduce the environmental footprint of the packaging and to make assembly quick and easy.
Viipurilainen Kotileipomo and Metsä Board’s packaging design team at Metsä Board’s Excellence Centre jointly developed a resource-efficient and 100% recyclable bakery packaging. The new eye-catching packaging reduces material requirements by 25% and carbon dioxide emissions by 34% compared to the previous packaging. At the same time, the bakery reduced its use of plastic by moving away from a PE-coated board. In addition to the environmental benefits, the design of the new bakery box makes it quicker and easier to assemble.
Promoting recycling of plastic at Metsä Board’s Excellence Centre
“Packaging sustainability is important to our customers and us, and it’s great to be able to spread the word about reducing plastic and promoting recycling. Therefore, the whole product development process was structured at the Excellence Centre. As a result, the new stylish packaging was quickly brought to market,” says Teppo Ylä-Hemmilä, Bread Artist and Innovation Director at Viipurilainen Kotileipomo.
“The new concept is an excellent example of innovative solutions made possible by joint brainstorming. In designing the packaging, we used a virtual model at our Excellence Centre to quickly and accurately visualise the material, structure and sustainability,” says Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board.
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