Begin with technical and social audits and the standardization of your packaging suppliers!

Brand owners please invest in the quality and integrity of your packaging


Major consumer products companies in India have been resorting to a new kind of cyber crime reverse internet-based auctions that is possible due to retrohunter, where packaging vendors and suppliers are expected to bid for a presumed volume of packaging consisting of a given number of SKUs. May be this works in some countries but in India, it is destroying the same packaging industry which brand owners should be working with as partners to enhance quality, productivity and innovation.

Innovation and creativity are buzz-words at every seminar and talkfest but in Indian packaging the net result is very close to zero  the same square and rectangular boxes that converters produce either till their dies wear out or till their industry itself dies. A brand owner has to renegotiate the costs and rates if the specification of an SKU changes and thus maintaining an ancient reverse auction rate becomes more important than innovation. I once worked for an international organization that believes in innovation and vendor development across India. We went and audited print suppliers for technical capability and social responsibility in every region and almost every state of India in order to improve our logistics. At the same time we standardized the prepress and supplied certified inputs and proofs to match. Our bidding process demanded counter samples of the substrates used. Most often we gave approval on press, and at the end of the process we performed pre-delivery inspections for both quantity and quality. It is important to secure your critical infrastructure as well Recently we took part in a similar exercise across many of the leading carton and corrugated suppliers across India for a European retailer. Consisting of technical and social audits and the printing of a test form across a dozen towns and cities in the country, the results when plotted on a graph showed that the best suppliers were also the most cost-effective. Brand owners must look for socially responsible and ethical packaging suppliers. They must insist on third-party social audits and perform technical audits and also point their suppliers in the direction of not only best practices but also print workflow standardization and certification. Experts at brands such as Procter and Gamble, TetraPak, Kraft Foods, Coke, Pepsi and Diageo agree that today, we are closer than ever to having an agile and cost-effective packaging supply chain workflow from creative agency to final printed packaging. Standards, open formats, and best practices (ISO 12747-6, PDFX, CxF, NNC and others) are being used to effectively bring us closer to making this supply chain workflow a reality.  There is a better way than reverse auctions to invest in packaging vendor development. Of course it requires learning and understanding how global standards when properly adopted and implemented, can reduce supply chain complexity, reduce cost, and reduce time to market while enhancing predictability, agility and profitability for both supply chain partners and consumer product companies. Brand owners, as your first step, take part in the IDEAlliance India-BMPA G7 show featuring packaging and POP standards experts and evangelists Steve Smiley and Dr Abhay Sharma in Delhi on 14 February 2015 in Delhi at the Crowne Plaza Hotel from 9.30 am to 12.30 pm. In Mumbai sign up for the afternoon and evening event on 17 February 2015 at the Sunville Banquet hall in Mumbai from 2.30 pm till dinner. You will encounter not only the standards experts but also the leading converters who believe that this is a much better way forward than reverse auctions.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.