Entries for the next Pentawards from 7 March to 22 April 2016

10th edition of Pentawards 2016 in Shanghai

Jean-Jacques Evrard of Pentawards at Labelexpo Brussels 2013.Photo PSA

You can register online from 7 March to 22 April 2016 at www.Pentawards.org. All you have to do is upload up to five different visuals of each of your creations (in .jpg format; RGB; Minimum –  700 kB, Maximum – 1.5 MB); complete the registration form and pay the entry fee with a credit card (Visa, Master Card, American Express, Paypal).

Only packaging created or placed on the market since 1 January 2015 is eligible to compete in the Pentawards 2016. Packaging designers, brand owners, packaging suppliers, students from the world over are invited to enter their best creations in 55 categories divided into five major sectors – Food, Beverages, Body, Other Markets, Luxury.

An international jury comprising 12 professionals from packaging design and marketing and its chairman will bestow the Bronze, Silver, Gold and Platinum Pentawards. The best of the show will be crowned with the prestigious and unique Diamond Pentaward. The Pentawards ceremony will be held on 23 September in Shanghai.

A message from Jean-Jacques Evrard to Indian packaging designers

Since the beginning of the Pentawards, in 2007, the participation continues to grow steadily. Starting with 517 registrations in the first year, this year we received 1,668 packaging design entries. But what is very encouraging is the rise of quality of the submitted designs. The countries with the strongest growth were the United Kingdom and China, which this year is in the top five with the US, France and Japan. These five countries alone represent 40% of the entries.

Asia is showing more creativity but especially its ability to magnify its own cultures (Japan, China, South Korea, Malaysia, Thailand). Unfortunately, India is still lagging behind with low participation and still no winners. But perhaps the Indian packaging designers are shy and do not dare to show their creations to the rest of the world. If this is the case, it is a mistake because the international jury of Pentawards does not judge the creations by country of origin, but solely on the quality of the creations, compared to creations from the same market. No less than 55 different categories allow any type of packaging to compete and be judged against similar creations. This means that a bottle of wine is not evaluated next to a beer, washing powder next to gardening materials, or even a bottle of perfume next to make-up.

We hope to see Indian designers and Indian creations in the next competition which will be open to entries from 7 March to 22 April 2016. And we hope to congratulate the first Indian winners during the 2016 official trophy ceremony in Shanghai on 23 September 2016.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.