Flexibility, productivity and profits drive latest Indian orders

Windmöller & Hölscher’s modular Varex II blown film lines

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Rakesh Shah, managing director, Windmöller & Hölscher India. Photo PSA

Windmoeller & Hoelscher promoted its new generation blown film line at Plastindia 2015 in Gandhinagar. Varex II blown film line is based on a modular concept that allows almost unlimited configurations. From 8m HDPE liner film to 11-layer barrier film with only a 1m EVOH layer, Varex II can produce a huge range of films.

Varex II helps in reduced resin usage, shorter start up time and changeover times as well as reduced scrap. Some other advantages of Varex II are precise metered resin feed for consistent product quality, high output air ring, high precision thickness gauge and control for minimum gauge tolerance, oscillating haul off for optimum film roll quality to name just a few.

The Varex II machine was not on display at the company stand. We do not always come with a machine. We showed our product at the last edition of Plastindia. It is not always possible, said Rakesh Shah, managing director, Windmoeller & Hoelscher India. Talking about Plastindia, Shah said that it is the country’s biggest event and the company has used this platform to showcase its technology and meet up with old customers as well as potential customers.

We want to tell customers how our machine can help in generating profits. We have constantly something new to offer to the market, Shah said adding that India is a huge market for high-end machines with untapped potential. Indian companies now want to compete with global firms. Talking about the response seen at the event, Shah said that it has been great as footfall has been high and some orders have been generated. We have got some orders from Indian customers which we will let you know once the deals are finalized, concluded Shah.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.