“We believe in reality and the Workbench will function as close to a true-to-life prepress operation as you can achieve at a show,” says chairman Guido Van der Schueren. “The Workbench demonstrates Hybrid’s commitment to providing solutions for today, not dreams for tomorrow. All too often companies show technologies at major exhibitions that may not be available for years and sometimes never at all.”
He goes on to add, “We decided to ‘put our money where our mouth is’ and invite companies to bring live jobs to our stand, where we will work with them to produce print-ready files of all types – screened files for flexo or offset printing, raster files for gravure printing, patched jobs for corrugated platemaking and high quality PDF files for digital output. Visitors, whether they are existing customers or not, do not have to send us anything beforehand, but they do need to reserve a slot as we expect demand will be exceptionally high. This is in no way a canned demonstration and at the end of their session people will walk away with a live job that they can take back to their factory for output.”
Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.