HB Fuller’s adhesives for difficult to bond substrates

Helping converters, manufacturers, brands deliver packaging designs

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HB Fuller
HB Fuller’s hot melt packaging adhesives provide excellent performance on case and carton sealing using difficult to bond substrates

If you’re seeking a radical change in your end-of-line packaging or incremental improvements, take a good look at your adhesive technology. Tapping into the latest thinking in this field with an adhesive specialist like HB Fuller – whose global footprint is supported by strong regional R&D teams – can help you join even the most difficult to bond materials in a fast and efficient manner. Adhesive innovation can be the trigger you are looking for to improve operational efficiency and cost to strengthen your business.

Adhesives are more important today than ever in helping converters, manufacturers and brands deliver the latest packaging designs. Geographic and demographic differences can give rise to unique challenges. Recognizing the need for customized solutions to such problems, HB Fuller’s world-class R&D facilities work towards achieving the perfect adhesive match for every challenge.

Packaged for performance

Clean-running end-of-line packaging adhesives, like HB Fuller’s Advantra hot melt range, can save customers money by improving operational efficiency and reducing total cost of ownership. Line speeds can be increased, adhesive consumption reduced, and the expense of cleaning, maintenance and early replacement of ‘gummed-up’ parts avoided. Sometimes the quality of packaging suffers, not because of material quality, but due to a unique combination of extreme ambient conditions and difficult to bond substrates. HB Fuller offers a special solution to solve these challenges to ensure clean, sustainable and resilient bonding.

Advantra 9280 hot melt packaging adhesive has been specifically developed as a one-stop solution to a number of challenges with difficult to bond substrates. It withstands extreme ambient temperature ranges, providing strong adhesion to challenging substrates, such as metallized polyester (Met-Pet), orientated polypropylene (OPP) or polyethylene (PE) laminated surfaces and lacquered surfaces. It delivers a fast setting speed and a short open time, enabling efficient production on fast machines.

Advantra 9280 hot melt packaging adhesive provides excellent performance on case and carton sealing and deep freeze applications using difficult to bond substrates. It keeps high memory boards closed and resists high shrink wrapping temperatures, ensuring damage free delivery of goods. Formulated at HB Fuller’s research and manufacturing facility in India, and with proven performance for end-of-line packaging at major FMCG, food and beverage companies, it has also recently been introduced to customers in other countries.

Innovation through partnership

Elizabeth Staab, marketing manager of HB Fuller comments, “This exemplifies how important access to effective adhesive expertise and technology is to the creation of successful packaging. We provide adhesive specialists ‘on-the-ground,’ linked to regional R&D centres, where we can work together with customers to resolve problems and deliver new packaging solutions. This process is enhanced by access to our full global capabilities, demonstrating that with the right adhesive technology – and the right adhesive partner – converters, manufacturers and brands can more readily adapt, ensuring their packaging is a powerful tool in the quest for competitive advantage.”

HB Fuller’s teams of experts in graphics arts, tapes and labels and flexible packaging adhesives will be in Düsseldorf, Germany, to exchange experience and know-how with visitors at drupa 2016 (Hall 14 Stand 4D10).

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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