pack expo 2014

Milk and liquor sectors emerge as prominent users of PETHigh product visibility and premium brand identityModern day urban consumers especially young married couples, working professionals and students, are looking for convenience and products that have a long shelf life. This is a trend some companies say has trickled down to even perishable products like milk. Although presently at a very nascent stage, the trend of milk packaged in plastic containers has begun to be accepted by the Indian dairy industry. Amul has been one of the frontrunners adapting to this futuristic packaging solution by launching flavoured milk and lassi in PET bottles. Another major company, Parag Milk, has introduced its ‘farm-to-home’ fresh milk in PET in select cities. Similarly, some ghee manufactures like GRB in South India have started packaging their products in PET bottles. State- run co-operatives like KMF (Karnataka Milk Federation), Milma in Kerala and Aavin in Tamil Nadu are some of the companies which have successfully converted to PET for packing ghee.PET solutions for milkBangalore-based Manjushree Tech-nopak, one of India’s leading rigid plastic packaging solutions provider, believes dairy is one of the most important sectors for the company to establish its expertise. “The Indian dairy industry is one of the largest processors of milk and other related products. However, due to lack of awareness and futuristic packaging solutions, the Indian industry is yet to fully leverage its massive processing capacity. I believe plastic rigid packaging is an excellent choice over carton composite or flexible packaging due to a very high appeal and user friendliness,” Vimal Kedia, managing director, Manjushree Technopak said.

Manjushree has been working with some of the country’s leading brands in the dairy industry and Kedia believes these brands are open to the new packaging format. “Currently it is still at a very nascent stage, with tetrapacks and pillow pouches dominating the packaged dairy product segment. But PET and other forms of plastics will soon bring a facelift to the industry. A start has already been made by Amul. By 2020, the milk segment is expected to account for 10% of the total PET consumption in India, which is currently negligible,” he said.

Manjushree is currently offering PET solutions for ghee and flavoured milk and is working with various companies on projects for fresh milk, extended shelf life (ESL) and ultra-high temperature processing (UHT) milk with a six-month shelf life. The company’s PET solutions portfolio for the dairy industry consists of PET monolayer bottle, PP monolayer bottle, HDPE monolayer bottle, HDPE three layer bottle, HDPE six layer bottle and PET additives blend bottle. As a process, Manjushree typically uses 100% Virgin PET to avoid any contamination.

According to Kedia the key factors why milk producers have started choosing PET over traditional methods such as cartons and tetrapacks are that these two currently predominant methods provide low shock resistance, high instances of damage in the supply chain, no transparency, difficulty in branding changes, standard shapes and non-resealibily of small pack sizes.
“PET packaging provides high product visibility and premium brand identity. They are light, re-closable, unbreakable and cost-effective. They offer production, logistics and environmental advantages. PET and HDPE bottles provide flexibility in design, shapes, engravings and neck finish options,” Kedia said elaborating on the advantages that PET can provide. Having received positive feedback from its customers such as Parag, Hatsun, GRB, and more, Manjushree expects further expansion and faster adoption of PET by dairy brand owners. Amul has invested over US$ 5 to 10 million in bringing the high speed aseptic line to India, taking advantage of the untapped potential and demand of the Indian dairy market. “Positive response in the market has triggered huge expansion plans and interest from other dairies including many private dairies of South and West India,” Kedia concluded.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter