Ofru’s solvent recovery units

Right product positioning

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Ofru
Solvent Recovery for Flexographic Photopolymer Plate - Ofru

Ofru is a pioneer in developing solvent recovery units. For over 30 years the company has been providing treatment solutions for various industrial sectors. Ofru is a specialist in the treatment of soiled solvents and offers solutions in environmental technology. The company is involved in the recycling of raw materials with high yield and the production of clean high quality solvents. Re-cycling is done with low operating costs and a short pay-back time (ROI) which is usually less than a year.

Today Ofru has a comprehensive product line with more than 20 ma-chines and has decided to work with In-sight Communications, which is one of the largest sales and service partners for Graphic Arts equipment for the printing industry in India representing brands like Komori, Kodak, HP, Xerox,Screen, Soma, Komori-Chambon, San-don Global to name a few. Bhupendra Srivastava, sales director of Insight,says, “We have decided to work with Ofru as it will enable us offer the right product positioning for packaging customers and also grow our customer base for packaging industries. Ofru’s high quality products and aggressive marketing will enable us develop the right business strategy for the Indian market.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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