Create a new packing format for the Nescafé range of coffee brands

Crown Aerosols & Speciality Packaging Europe, a business unit of Crown Holdings and Nestlé Professional have come together to create a new packing format for the Nescafé range of coffee brands in the UK professional market. With a desire to deliver market leading innovation across the Nescafé Original, Nescafé Gold Blend and Nescafé Azera brands, the commercial giant approached Crown knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers. The new container, refined and manufactured by Crown, is developed in three sizes – 500g, 750g and 1kg – and comprises a three-piece tin with a rounded, rectangular shape; a resealable hinged-lid plastic cap, developed by AptarGroup, which uses ‘Click to Close’ technology to keep contents fresh and lock-in flavour; and Crown’s PeelSeam peelable end, which consists of a thin, flexible aluminum foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open…

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