Create a new packing format for the Nescafé range of coffee brands

Crown, Nestlé collaborate

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Crown Aerosols & Speciality Packaging Europe, a business unit of Crown Holdings and Nestlé Professional have come together to create a new packing format for the Nescafé range of coffee brands in the UK professional market
Crown Aerosols & Speciality Packaging Europe, a business unit of Crown Holdings and Nestlé Professional have come together to create a new packing format for the Nescafé range of coffee brands in the UK professional market

Crown Aerosols & Speciality Packaging Europe, a business unit of Crown Holdings and Nestlé Professional have come together to create a new packing format for the Nescafé range of coffee brands in the UK professional market. With a desire to deliver market leading innovation across the Nescafé Original, Nescafé Gold Blend and Nescafé Azera brands, the commercial giant approached Crown knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.

The new container, refined and manufactured by Crown, is developed in three sizes – 500g, 750g and 1kg – and comprises a three-piece tin with a rounded, rectangular shape; a resealable hinged-lid plastic cap, developed by AptarGroup, which uses ‘Click to Close’ technology to keep contents fresh and lock-in flavour; and Crown’s PeelSeam peelable end, which consists of a thin, flexible aluminum foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open the package with a simple, fluid gesture.

Consumer research, carried out by Nestlé, produced some of the most positive results seen by the company for any packaging format, which is testament to the collaboration between the two companies. Consumers were impressed with the premium feel of the metal packaging, the functionality of shape and the resealable hinged lid that further protects the product within.

Crown’s team of designers and engineers worked in partnership with Nestlé, from initial concept to final completion, to develop the container and to improve on the brand’s existing packaging style – a composite, cylindrical shaped tin with a plastic overcap. The resulting shape is a more ergonomic and user-friendly format, allowing consumers to easily hold the container in one hand for greater convenience and ease-of-use. Metal also lends itself to a crisper, more premium finish in terms of decoration, making it ideally suited for the high quality graphics on Nestlé packaging.

The tins are produced by Crown’s Mansfield (UK) plant, which has been equipped with new production capabilities to accommodate specifications for the coffee containers. “Once again metal has presented itself as the go-to material for a world-leading brand,” said Véronique Curulla, marketing director, Crown Aerosols & Speciality Packaging Europe.

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