“We have gone through a vigorous process and managed to acquire some leading brand owners as our customers. We are also in talks with other brands and hope to service them soon,” says Atit Bhatia, managing director, Petainer Innopac Packaging.
Currently, the full capacity of the plant is about 1.4 lakh 20-liter jars per month while it is operating at about 50% of that capacity. The jars are supplied to leading mineral water brands such as Bisleri, Bailey, Kingfisher, SAB Miller, and Sabol, to name a few.
As a new entrant into the PET packaging segment, Petainer is competing with some big and established players. However, Bhatia believes, Petainer is offering a solution which is superior to competition on several parameters. He says that jars offered by Petainer have a life span more than double of that made by others, which can double the number of trips to and from the packing plant. This makes them highly cost-efficient over their lifetime. They are far more robust, scratch proof and transparent and can be washed at a temperature of 63 degree Celsius, which helps in destroying all kinds of micro-organisms. “All these factors can help customers save as much as 30-40% when compared with solutions offered by other players in the market,” argues Bhatia.