TGS India renovates brand image ahead of drupa

Doing the right thing at the right time in the best way – Muralidhar Nalli

Muralidhar Nalli and Shyam Sunder of Techno Graphic Services India. Photo PSA

“Wen Chyuan is a Taiwan-based leading manufacturer and supplier of varnishing, laminating and finishing machinery,” says Muralidhar Nalli of Techno Graphic Services India. “Whereas, Golden Tec Machinery (Hall 11 Stand B63) manufactures roll to sheeters while Datien Industrial Company manufactures double arm automatic paper cutting machines with micro computer and European CE standards ranging from 25 inches to 118 inches as well as pile turning, paper jogging machines.”

The SBL Group (Hall 11 Stand A64), which manufactures automatic diecutters, folder-gluers and foil stamping machines previously joined forces with Heidelberg for world-wide selling of its products. After Heidelberg and SBL parted ways, Nalli saw the opportunity and became a partner to SBL last year. “A team of five engineers have already completed the training at SBL’s manufacturing unit in Taipei and is well equipped to provide installation service and after-sale support in India,” says Nalli.

“Our deal to represent Wen Chyuan in India was quite successful with customers placing repeat orders for Wen Chyuan machines. This has encouraged us to partner with more Taiwanese manufacturers,” says Nalli. “All along, we have also realized that quality and reliability of the Taiwanese machines are at par with the European manufacturers. We are trying to do the right thing at the right time in the best way.”

“We have already installed close to 40 Wen Chyuan machines in India which includes some at well know companies like Pragati Pack, Parksons Packaging, TCPL, Borkar packaging, Singhania Offset, Thomson Press, Yamir Packaging and Can Pac,” says Muralidhar Nalli. “We believe in going with the trend. The present trend what I can see of the Indian market is that people are looking for equipment which can provide high reliability, productivity, quality and prompt after-sales service as well as competitive price; however, the obsession for European and and other established brands are largely getting distributed and Indians trying out brands which are well received in other parts of the world but are yet to make a mark in India. This is a new market out there and we are moving to it by repositioning ourselves with new product offerings relevant to the customer needs.”

At drupa, Techno Graphics will be available at its partner stands. “All the machines by our partner companies will be of a great value to Indian print firms – high-end technology at competitive price. Most of these equipment will be available for live demonstrations at drupa,” says Nalli.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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