We begin finally

In most countries Not many people give the packaging industry due credit. It is actually the world’s third largest industry after the food and energy-petrochemicals industries, with both of which it has extensive involvement. In most countries, it figures in the 5 largest industries and, quite often, it grows at a rate (5% to 8% per annum world-wide –3% to 5% in the developed world and 15% per annum or more in the developing nations) that is between 2 and 3 times the GDP growth rate. It is a complex, specialised and dynamic business that is highly application oriented and it is the only industry that encompasses every single product made. It truly touches every one of us.

Packaging South Asia is aimed at covering this industry in a way that is interesting for all people ranging from the product managers, the end-users, buyers and suppliers of packaging to technologists, academia and policy makers. It is also committed to neutral analysis and presentation of the whole gamut of materials, systems, machinery and services across the entire spectrum of unit, secondary and transport packaging. A lot of attention will be paid to building up readership of the highest quality.

The major geographical focus will be on South Asia, where most of the ‘action’ is either happening or imminent. As it is, the developing countries are poised to overtake North America and Europe as the major consumers of packaging, with countries like China, India, Pakistan, Bangladesh, Malaysia, Thailand and Indonesia figuring prominently. They are driven not only by booming domestic economies but also by their emergence as highly attractive offshore sourcing hubs for products and services. It is, therefore, expected that a lot of investment and other inputs will go into this part of the world towards not only boosting or supplementing production capacities but also for upgrading technologies to state-of-the-art.

Anyone looking at servicing these markets also needs insights into the local situations, nuances and problems. There is a considerable pool of skills, expertise and knowledge available in South Asia and PSA wishes to acknowledge these by providing a platform for people to express themselves through not only the magazine itself but also through industry meets, workshops, conferences, surveys and the like. A lot of our content willbe sourced from industry specialists with equal emphasis on both news and analysis. We intend to make PSA an indispensable reference for anyone who has anything to do with packaging. Towards this, we have setup a special advisory editorial board comprising several well-known industry stalwarts.

PSA will feature columns in every issue on markets and trends, industry news, new products and processes, packaging design, coverage on events, environmental issues, brand security and product authentication, economic growth in South Asia, RFID, a technical paper and a section giving industry experts’ answers to queries from readers on technical problems. We hope to become the medium through which industry communicates information, news, ideas and concerns and interacts with others. We would very much want readers to write in and be part of this interaction.

Here’s looking forward to an enduring and fruitful association with all our supporters and readers.

Forthcoming events
We will be covering industry events both in the region and those that are important for the regional players. Among the important events for the industry in the next few months are the Second India Label Summit organised by the Labelexpo Global series in New Delhi on 7 and 8 March, 2007. www.indialabelsummit.com; The Dubai International Pharmaceutical and Technologies Conference and Exhibition from 20 to 22 March, 2007.www.duphat.ae; PackPrint International in Bangkok, Thailand, from 26 to29 April, 2007. www.pack-print.de; International Plastic, Printing and Packaging Exhibition in Karachi, Pakistan from 9 to 12 May 2007.www.pegasusconsultancy.com; Three concurrent fairs, Cantech, PropakAsia, and BEVTEC/BREWTECH in Bangkok, Thailand from 13 to 16 June 2007, www.besmontnet.com

www.allworldexhibitions.com, and www.bitec.com; Pharpack (Pharmapack) 2007, the third international specialized exhibition for packaging of medicines and pharmaceuticals, in Moscow, Russia from 26 to 29 June, 2007. www.expomenu.ru; and, the concurrent India Packaging Show and India Flexo Show in New Delhi from 21 to 24August, 2007, www.indiapackagingshow.com, www.indiaconvertingshow.com.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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