At Labelexpo India 2024, Travis Yang, representing Martin Automatic, talked to Packaging South Asia and shared insights into the company’s operations, products, and market presence. Martin Automatic, a US-based manufacturer of automatic splicers and rewinders, is known for its advanced solutions catering to the label and packaging industries.
Yang said that Martin Automatic operates from a single manufacturing plant in the United States. In Asia, the company’s sales and service needs are managed by a team based in Taiwan. “We have four employees in Taiwan, and I personally handle much of the travel across South Asia and Southeast Asia,” Yang explained.
Product offerings
Martin Automatic’s equipment is designed to integrate seamlessly at both the front and back ends of flexographic presses and various converting lines. Yang described their products as suitable for a wide range of web-based materials. “We provide solutions for slitting, rewinding, and other finishing processes,” he said, terming the company as a key player in the label finishing sector.
The company has achieved notable penetration in the Indian market, with 13 installations catering to both narrow-web and mid-to-wide-web applications. Martin Automatic’s solutions serve industries ranging from cigarette packaging to flexographic and non-woven packaging.
However, Yang acknowledged the competitive challenges in India. “The volume is there, but it’s a price-sensitive market with strong competition from local and Chinese brands,” he said. “We focus on the top-tier clients to stay competitive.”
Labelexpo India 2024: A platform for engagement
Reflecting on the event, Yang remarked, “The second day was busier, but overall, it has been an okay experience.” The expo provided a platform for Martin Automatic to connect with industry professionals and reinforce its commitment to delivering innovative, high-quality solutions.
