Ayush Jain, director of Indore-based paper and board packaging company Vijayshri Packaging, shared insights during the Contract Manufacturing and Private Label Expo (CMPL) 2025 in Mumbai on why the company chose to participate, its innovations, and his perspective on paper packaging’s future in India. The company focuses on sustainable and premium paper-based packaging solutions.
Jain said Vijayshri has been attending CMPL for two years, drawn by its efficient organization, decision-making environment, and the confidence it builds among exhibitors. “This show provides a fantastic platform to connect with existing and potential clients. We believe it’s the right place to showcase our latest sustainable innovations,” he said.
He talked about Vijayshri Packaging’s close relationship with contract manufacturers. “We work with a mix of brands and third-party manufacturers, both directly and indirectly,” he said. Many brands source packaging for their own plants, while others purchase it for contract manufacturing partners.
According to Jain, contract manufacturers often seek trusted packaging suppliers to ensure the overall quality of their products isn’t compromised. “A brand might produce an excellent product but lose consumer trust if the packaging fails. That’s why it’s critical for these manufacturers to work with reliable, capable partners like us,” he noted.
New developments at Vijayshri
Discussing the company’s new developments, Jain explained that Vijayshri recently added two major product verticals: 5-ply shipper boxes and rigid boxes. While the company was primarily focused on window cartons earlier, these additions mark a strategic expansion. “Our rigid box business was launched just two months ago, and it perfectly complements our existing strengths in paper packaging,” he added.
In terms of surface enhancement, the company entered screen printing for the first time. This new capability includes UV operations, metallic ink deposition, and liquid foiling. Jain noted, “The screen-printing machine was installed only three months ago, and we are proud to share it’s already running at full capacity.” Liquid foiling applications have also started attracting new interest from customers.
Jain said most new product lines have initially been developed to serve existing customers, but they are now opening doors to new clients as well. “For example, we have started conversations with a perfume brand that is solely interested in rigid boxes — something we couldn’t offer before,” he explained.
Regarding infrastructure, Vijayshri expanded significantly in 2021, adding 80,000 square feet to take their total operational space to 2,10,000 square feet, which is now fully utilized. The company currently runs four Komori offset printing lines (two 25X37 size and two 28X40 size), providing a printing capacity of around 1 crore sheets per month.
“Beyond printing, we have invested heavily in automated foil stamping and ancillary equipment to deliver consistent, high-quality value-added work without any production constraints,” Jain said.
Looking at the Indian paper and paperboard industry over the next three to four years, Jain expects steady, organic growth. However, he predicts limited demand growth in monocartons due to India’s cost-sensitive market, where small packs often rely on laminates. In contrast, he sees strong potential for laminated fluted cartons and premiumization in 5-ply shippers, with brands increasingly focusing on strength and compression rather than simply weight.
“At Vijayshri, we have always prioritized premiumization over mass volumes,” Jain emphasized. “Our multilocational strategy and focus on higher-value products allow us to remain agile and competitive.”
He concluded by stressing the importance of staying adaptable and ready to meet growing demands, “As brands look for trusted, high-quality packaging partners, it’s essential for us to continuously innovate and deliver solutions that exceed expectations.”
