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The AI-supported chatbot K Assistant logo

K in Düsseldorf now offers the AI-supported chatbot ‘K Assistant’, a virtual companion that provides exhibitors and visitors with targeted information around the clock – individually, multilingually and intelligently.

K Assistant is available to assist anyone interested at www.k-online.com. Whether you need initial information on hall plans, exhibitor offers, the supporting programme or services, the chatbot ensures you are perfectly prepared for an optimal trade fair experience.

“With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,” explains Thomas Franken, director K at Messe Düsseldorf. ‘Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.’

More than just a chat – what the K Assistant can do:

Available 24/7: The AI chatbot is available to users at any time of the day or night, ensuring maximum planning freedom.

Intelligent answers instead of mere search results: The ‘K Assistant’ thinks for itself – it analyses questions in context and provides structured, precise information instead of long lists of hits.

Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages.

The friendly symbol for the K Assistant can always be found at the bottom right-hand corner of www.k-online.com.

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An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

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Naresh Khanna – 23 September 2025

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