HP
HP Indigo V12 6-color digital production press. Photo- PSA

The HP stand at Labelexpo in Barcelona was always busy, with several new presses demonstrated at the show, and a continuous flow of both Indigo owners and potential customers looking at the company’s latest innovations. The innovations marked a step up from the previous paradigms of what an Indigo digital press can do. Repeat customers from India were notably active at the show – in some cases discreetly buying new presses such as the Indigo 6K+ digital press, shown at Labelexpo Europe for the first time. And in other cases, such as Spectalpack announcing and celebrating its multiple repeat orders for the Indigo 200k flexible packaging and labels, which was also shown running.

HP
Yoav Lotan, head of products and
solutions, HP Industrial Print APJ.
Photo- PSA

At the HP stand in Barcelona, we had the opportunity to meet Yoav Lotan, head of Products and Solutions for HP Industrial Print, in the Asia-Pacific and Japan region. Lotan, who is based in Singapore, emphasized the importance of the Indian market to the company and also gave us a step-by-step guided tour of the new HP Indigo V12 press being demonstrated live at the show.

An important learning from our meeting with Lotan was that the latest versions of Indigo technology, such as the 6K+ digital press and the V12 demonstrated at Barcelona, still have plenty of headroom in speed and efficiency. This means that for many label and packaging converters, especially those who are already HP customers, with the latest iterations of the Indigo technology, such as LEPx imaging, there is no compelling need to jump from liquid toner to inkjet presses.

As Lotan took us from the infeed to the delivery, what came across was HP’s major engineering feat in placing and configuring twelve ink supplies in a row, with pairs supplying to six drums and a much longer belt that receives the inks for transferring the composite image to the substrate. When the 12 ink supply units function as six pairs for 6-color printing, the 1600 dpi LED writing heads image the drums at twice the speed, which transfer the ink to the long belt running in a loop for printing the image to the substrate at 120 meters a minute.

Using the 12 units for as many colors slows down the printing speed to 60 meters a minute, as each LED imaging head has to charge the drum for two colors. From the infeed unwinder, the substrate goes to a buffer which absorbs the shocks to the moving web from stopping, starting, or changes in speed for so that the imaging can take place with precision. A primer station prepares the substrate for optimal electroink transfer, which is monitored by an inline closed-loop color quality system.

HP
Labels printed on HP Indigo V12
press.
Photo- PSA

Lotan described HP Indigo’s India strategy, beginning with the photo and photobook industry, and that went on to success with label customers. “We now have label customers with multiple installations, and also some customers for board packaging. And then we have established flexible packaging converters who have migrated to our 200K flexible packaging and label presses. In some ways, India is a unique market where we are finding more agility in the smaller businesses and SMEs. There are many young entrepreneurs with new ideas, and so we are seeing a creative migration to digital flexible packaging in India.”

Describing the HP Indigo stand at Labelexpo Barcelona as tech-affirming and one of strong conviction, Lotan said the new 6K+ offers smarter control and more reliability, while the V12 offers a strong option for label converters. He spoke about HP’s Print OS and the importance of its new generation AI capabilities in handling inline data, “How to use data is key,” he said, adding, “In the future, everyone will have two factories – one for production, and the other for data.”

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 23 September 2025

Subscribe Now

NEWSLETTER

Subscribe to our Newsletter

Previous articleBrainstorming the future of flexo printing
Next articleSapna Label House books Wanjie Advance 350 intermittent offset press
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.

LEAVE A REPLY

Please enter your comment!
Please enter your name here