Labels
Adcraft brand clients will greatly benefit from the ability of their printer to differentiate their products on the shelf, since Adcraft now is able to supply 250 new metallic colors from a single base silver foil

Color-Logic has certified Adcraft Labels for use of the Color-Logic process. With this, Adcraft Labels has become the first printer to be Color-Logic certified using the the Mark Andy P7 digital press. Confirming the certification, Color-Logic Director of Sales and Marketing Mark Geeves said, “The certification test forms supplied by Adcraft and printed on their Mark Andy P7 hybrid press had a dramatic metallic color range and correctly demonstrated all Color-Logic decorative effects. The combination of white ink on metallic stock, together with Color-Logic decorative effects, yielded great visual appeal. In addition, many of the Color-Logic effects had an embossed feel produced by the hybrid process.”

Geeves continued, “Adcraft brand clients will greatly benefit from the ability of their printer to differentiate their products on the shelf, since Adcraft now is able to supply 250 new metallic colors from a single base silver foil. In addition, the new Adcraft Color-Logic process provides decorative effects and security elements using only five inks.”

Offering the latest in printing processes

Adcraft Labels  was founded in 1977 to provide high quality flexographic printing for the medical and electronic industries. The company later expanded into labels for pharmaceuticals, nutritional items, foods, beverages, personal care and consumer goods. In 1999, Adcraft began supplying high quality flexible films to the industry. In 2003, Adcraft added rotary screen printing, and in 2004 began offering security printing. With the addition of the Mark Andy P7 hybrid press, Adcraft continues to lead by offering the latest in printing processes for labels.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

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Naresh Khanna – 21 January 2025

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