What problem are you solving?

Yes, that’s the question that every investor is asking startups nowadays. Until and unless you’re solving a real world problem of a consumer, your aspirations to get a good round of fund raising might go down the drain. Customers don’t merely buy products or services, they buy solutions You may think you have an amazing idea that you’re really passionate about.  But if it doesn’t make life simpler for anyone, it’s not worth a penny. In my opinion, design is the ultimate saviour in this scenario. It can be defined as a ‘Problem Solving tool’ as well. Design isn’t about making things look prettier. It actually focusses on making products, services and processes more efficient and productive. I wish I had the same perspective back in my engineering days when I was playing with electrical gadgets, designing electronic circuits, like those obsolete integrated circuits, or creating robots. Clearly, we need to introduce more of design education in streams like Engineering and MBA as well. While design deals with complex problems, graphic design particularly deals with…

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