Sonoco has launched its ClearGuard portfolio of flexible packaging, offering the transparency that builds trust with consumers while providing bestin-class barrier properties for product protection. ClearGuard structures provide a clear alternative to aluminum foil or metalized films – an important differentiator in an age when nearly
half of consumers would choose one product over another simply because they can see the product inside its packaging. ClearGuard packaging has also been proven to meet or exceed barrier requirements for a variety of growing product categories, including meat snacks, nuts, trail mixes, snack and nutrition bars, cookies and crackers.
“Shoppers want to see the product inside the package, so for products like trail mix, granola and jerky, the challenge is providing transparent packaging while still protecting freshness and quality,” said Marcy Thompson, vice president of marketing & innovation. “ClearGuard packaging has exceptionally low oxygen and water vapor transmission rates to protect the food inside and preserve its shelf life.”
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
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