colordruck Baiersbronn builds a new digital business model in packaging printing 

colordruck Baiersbronn, a packaging service provider operating throughout Europe, is well known for its high-quality standards. Right from an early stage, the company started to build itself a new business model based around digital printing in the food, confectionery, beverage, pharmaceutical, cosmetic, and non-food sectors. It has collaborated with Heidelberger Druckmaschinen (Heidelberg) on numerous projects, giving rise to a decades-long partnership. Therefore, colordruck Baiersbronn was also one of the first field testers of customized digital packaging production using the Heidelberg Primefire 106. With almost all criteria successfully met and the Primefire 106 fully adapted to colordruck Baiersbronn’s web-to-pack portal, the field test was completed at the end of 2019.  Explaining about the initial phase, Martin Bruttel, managing director of colordruck Baiersbronn, said, “Through the consistent development of a digital business model, we were also able to optimize our processes further and make them fit for the future. Heidelberg offered outstanding support as a partner in incorporating the Primefire 106 into our workflow. Wanting to offer our discerning customers new business ideas in digital packaging printing…

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