Actega Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of the specialty chemicals group Altana shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.
However, a clear value proposition is not just part of Actega’s internet presence. “With this new approach, we want to strengthen our collaboration within Actega. By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients,” says Roland Peter, division president from Wesel, Germany.
The new website shows what is most important. Apart from a fresh design, the page offers structured information on seven defined market segments – paper-based packaging; flexible packaging; rigid packaging; closures; labels; publication and commercial; and
specialty consumer goods. The eighth segment is dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple, relevant contents can be found in a fast and uncomplicated way.
“We need to consequently follow this new approach in order to be successful in the long-term,” says Timo Kondziela, head of marketing at Actega Terra. “Markets do not only profit from highvalue products and a distinctive service culture. Rather we want to be a valued
partnerfor our customers.”
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