Pacman-CCL joint venture to acquire Mumbai’s Super Label

Dubai-based CCL Industries makes an Indian entry

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Bharat Mehta, founder of Super Label

According to the agreement, Pacman-CCL will invest US$ 3.75 million in the venture to acquire its stake, reduce debt and provide funding for future expansion. Closing is subject to customary procedures and is expected to conclude later this month. The company will continue to be headed by its founder, Bharat Mehta, and will become part of Pacman-CCL trading under the CCL corporate identity system with immediate effect.

“Over the last decade we looked many times at entering India through acquiring a local business. Super Label is one of the best managed we have seen and I believe this is the most positive way forward given Pacman-CCL’s proximity to the region,” said Geoffrey T Martin, president and chief executive officer of CCL.

Pacman-CCL currently has plants in Dubai, Oman, Saudi Arabia, Pakistan and Egypt as well as India. The company is jointly owned by CCL and Albwardy Investment based in Dubai and is headed by John Dawson, managing director. It is a world leader in specialty label and packaging solutions for global corporations, government institutions, small businesses and consumers.

The company’s Indian checkpoint subsidiaries remain separate to this venture, entirely under CCL control, focusing exclusively on retail and apparel markets.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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