KFC has offered consumers in India the chance to both refuel and recharge at the same time, with the development of new packaging for its meal boxes that doubles as a charging unit for mobile phones.
Cleverly titled Watt a Box, the new offering from the American fast food chain has been offered to a select number of consumers in its Mumbai and Delhi locations. In addition, consumers in India have been given the opportunity to win some of the limitededition meal boxes through a competition on KFC India’s Facebook page.
The box, which has more than one type of charger port for different types of phones, advertises the chance for consumers to “charge your phone while experiencing finger lickin’ food”, and follows on from the development of KFC India’s 5-in-1 variety meal boxes early in the year.
KFC India chief marketing officer Lluis Ruiz Ribot was quoted as saying: “We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant, complete meal at an affordable price for our customers.”