At Pamex 2023, Avery Dennison displayed a variety of pressure-sensitive label solutions with a special focus on the fast-growing digital label printing segment. Apart from label solutions for digital printing, the company talked about its security portfolio and some imported products.
“Digital label printing is a fast-growing segment while the offset label printing segment is witnessing a slowdown. Digital label print volumes have risen in the last few years at an impressive rate. This is why we are focusing on this space. The growth is mainly driven by startups that do not require big volumes. Digital label printing is being used for making samples or making proof of concept. The fact that customers can get customized labels using digital technology is a big advantage as it helps in the personalization and customization needs of a brand for its consumers,” said E Muralikrishnan, national sales manager, digital business, Avery Dennison India.
E Muralikrishnan, national sales manager, digital business, Avery Dennison India
Avery Dennison supplies labels stock in roll and sheet form for the digital label printing market. Almost, all the material available for flexo printing is now being made available for digital label printing customers, Muralikrishnan said.
“We are developing more products for the digital label printing segment and working on security label solutions,” he said.
Talking about Pamex, Muralikrishnan said the expo was excellent and he met a lot of visitors who wanted to enter the label printing business. “Pamex was very good for us. We could feel the excitement about label printing. Our booth had visitors who wanted to get into label printing,” he concluded.
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