Avery Dennison introduces three sustainable papers

The company intends to broaden its portfolio of premium sustainable brands

November 11, 2021

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Avery Dennison’s industry regulations, company environmental policies, and consumer demands all contribute to the rising need for sustainable label and packaging solutions. Avery Dennison offers a portfolio of papers, films, and liners made from recycled content that can help businesses reach their sustainability targets.

For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions that align with the application needs of different products, such as high volume printing and premium textures. Avery Dennison has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning.

Three new white papers made with 100% recycled fibres

Avery Dennison is expanding their sustainable label portfolio with the launch of three papers made with 100% recycled fibres. These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.

These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics.

rNaturel Touch Craft – Thick paper with a cotton-like texture for a craft, traditional look.
rNoble Blanc – Matt paper with a felt marked finish that’s excellent for high volume printing.
rSable Blanc – Smooth, matt paper that’s excellent for high volume printing.

Improved sustainability across the full label solution

Combining the new recycled fibre papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibres. Labels that require a strong ice bucket performance can use rPLUS under laminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible.

Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program.

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Naresh Khanna – 21 January 2025

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