Michelman and CMS Industrial Technologies – strategic partnership

Coating and coating application equipment manufacturers to work together

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michelman and cms
Michelman partners with CMS for its coating equipments

Michelman has recently partnered with CMS Industrial Technologies (CMS), to produce coating equipment that will work well with its array of water-based coatings. CMS’s coating equipment includes rod coaters, press rod coaters, blade coaters, spray coaters, and slide-angle testers. CMS will also perform engineering, part replacement, and servicing of the coating application equipment for Michelman’s customers.

Explains Pete Petrie, Michelman, director of sales for the Americas Region, “Michelman has sold functional water-based coatings into the web-fed corrugated space for over 50 years. We have partnered with CMS to support this business to design, build, sell, and service our application and testing equipment. Partnering with an industry leader like CMS allows us to match our innovative technology with market-leading application equipment.”

Adds Kevin Norberg, president and chief executive officer of CMS, “We believe our partnership with Michelman will provide growth opportunities for both companies. Furthermore, our companies are a great fit because we work with our customers to support sustainability like Michelman. For example, we help with the re-pulping and recycling of coated papers and paperboard applications, which Michelman’s coatings promote.”

Both organizations have a collaborative and customer intimate approach and look forward to initiating coating opportunities by successfully producing and marketing coating equipment that will better serve the corrugate industry worldwide.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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