London start-up TYME Food refreshes its packaging with Mondi’s BCoolBox

Driving expansion of its delivery service nationwide

108
Tyme Food
London start-up TYME Food refreshes its packaging with Mondi’s BCoolBox. Photo Mondi

When Tyme Food needed higher-performance, more sustainable packaging for extending its reach out of London, it turned to Mondi, in packaging and paper. The solution, BCoolBox, is now keeping TYME Food’s weekday meals fresh as it delivers them to all corners of the UK.

The London start-up had a stunning local launch with its nutritious, plant-based, high-quality offerings, with a brand image appealing to environmentally-conscious consumers seeking to reconcile busy lifestyles with healthy eating. But repeating this success nationally required better packaging – more robust, thermally insulated, and easily recyclable. The solution also needed to be scalable to keep up with fast projected sales growth.

PrintPack India ShowDaily

“TYME Food tested several multi-material options before turning to us. After analysing the conundrum with our customer-centric EcoSolutions approach, we proposed a trial of our new BCoolBox packaging system optimized for TYME Food’s needs. BCoolBox’s tough, lightweight corrugated sides and insulation panels keep contents well protected at under 7°C for a minimum of 24 hours during standard shipment. Its all-corrugated, mono-material construction simplifies the supply chain. It’s been great to be able to prove the effectiveness of this product,” said, Nedim Nisic, eCommerce manager, Mondi Corrugated Solutions.

BCoolBox can be thrown into the paper sorting bin, unlike multi-material packaging where the UK does not have the necessary recycling infrastructure. With their core commitment to sustainability, this was a particular concern for TYME Food’s management. We were looking for an insulation material that would maximise the possibility of it actually being recycled. Mondi’s perforated panel concept is very smart. Paper is a material that customers know how to recycle in the conventional infrastructure in the UK rather than requiring novel education or conditions to do so. So we invited Mondi to test their product for us.” said Joe Cooke, Creative director, at TYME Food.

The trial, conducted in various conditions with sensors implanted in the BCoolBoxes, proved successful – meals arrived undamaged and unspoiled – and, of course, cool, their contents never exceeding the critical 7° limit. Shipping weight charges were also reduced due to the compact and lightweight composition of the packaging. BCoolBox was clearly ready to serve its first volume customer.
Joe Cooke continued, The sampling and trial process was very fast and the ability to test with sensors in our different supply chains was critical. Mondi’s contribution to testing a proof of concept using solid data was amazing. The data, and the fact that Mondi had set up it’s concept clearly for mass production – allowing us to quickly scale as we grow – supported our decision for BCoolBox. They also offered flexibility to meet our requirements with printing and packing, giving us both brand and operational value. Key factors of a good design. Mondi certainly allowed us to open our service to the whole of the UK. Consumers so far are happy with their experience and the freshness of our meals when they arrive. Relationship-building with Mondi and their attention to detail has been terrific, we still have ideas how to further optimise, and Mondi is already at work here for us.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here