AIPIA at Touchpoint packaging at drupa

Taking packaging to the next level at drupa 2020

Touchpoint packaging at drupa 2020
Touchpoint packaging at drupa 2020

AIPIA has been asked to take part in an initiative, by drupa 2020 organizers Messe Dusseldorf, to highlight new printing technologies for the packaging sector. The Touchpoint packaging initiative’s primary goal is to display how innovative printing technologies, such as printed electronics, or digital security codes, will contribute to the future of packaging.

At an AIPIA steering committee meeting in December 2018, its members, which include Agfa, Danone, Heidelberg, HP, Nestlé, and Siegwerk, identified more than 20 projects that will touch upon key issues, such as customization and personalization, digitalization, security and authentication. The aim is to present concepts and the latest knowledge about new packaging production, finishing technologies, and substrates – culminating in prototypes that meet the demands and needs of both consumers and brand owners. In addition, the visitor experience will combine physical and non-physical packaging elements via augmented reality, virtual reality and digital workflows.

Whether it is for food, beverages, healthcare, business, or home, the motto is to transform packaging, says drupa 2020. Changing demographics, more pressure to consider environmental issues and acceleration in technical innovation are all shaping a new future for packaging production.

Initially, AIPIA has been offered a presentation area at drupa 2020, which still needs to be defined, based on member input. The association is also being provided speaking opportunities in the Touchpoint program as well as at the drupa cube. For these, AIPIA is being asked to provide speakers and best-case presentations from its member network and to man the provided presentation area.

If any AIPIA members are interested in participating in the Touchpoint initiative with the association, they should get in touch with Andrew Manly ( initially, so that we can formalize a proposal to drupa 2020 to take full advantage of this opportunity at the world’s largest printing event.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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