Esko
Esko launches essential toolkit for retailers

Esko has announced it is responding to the latest retailing trends by launching the ‘Essential toolkit for retailers: from consumer insights to product launches,’ a free online resource that outlines how retailers can improve packaging and marketing asset management to target consumers through an integrated omnichannel marketing strategy.

Over 60% of consumers are most likely to begin holiday shopping before Thanksgiving in the US, according to Statista and Marketing Week states that over a third of UK shoppers have already purchased Christmas-related items this year.

Esko, which provides a collaborative content creation platform for packaging, labels, and marketing collateral, has recognized the trend for buying early in-store to avoid disappointment and acknowledges that ‘eSales will explode’ this holiday season, putting retailers’ online strategies to the test, according to Forbes.

What we’re taking from these trends is that retailers, and the brands that supply them, need to act with supreme agility to cater to evolving consumerism. The need for reactivity is not going away any time soon. This will be a theme into spring 2021 and perhaps beyond. Adopting effective technology will not only plug the gaps now, but it will also future proof the packaging, label, and marketing collateral creation process against this level of disruption for future retail generations,” says Matthew Haws, global marketing director at Esko.

The Esko eBook explores retail challenges and trends and offers solutions on how to meet them head-on with the right digital tools. Time-consuming design approvals, laborious manual processes, and missing assets shouldn’t slow down speed to market, according to Esko.

A centralized location for team projects, approvals, artwork, and collateral, gives the whole team greater visibility, improving accuracy to keep costs down and reducing the risk of missed deadlines,” continues Haws. “We understand that costs are of the utmost importance to brands and retailers working to tight margins.”

Further to this, having the whole project to hand via solutions such as web-based collaborative workflow management system, WebCenter and accompanying digital asset management system, MediaBeacon, helps brand marketers to deliver joined-up omnichannel messaging with ease.

As the upsurge in eCommerce continues, digital collaboration through effective technology assists retail marketing teams to traverse the in-store and online marketing challenge to communicate clear messaging in a time when disinformation and conflicting messaging runs rife.

Retailers are navigating a hugely complex trading environment moving from Q4 and into Q1 2020,” continues Haws. “The right technology caters to the needs of today while putting brands in good stead to meet the trends of tomorrow. Joined up omnichannel retail strategies are imperative in today’s changing economy, and an effective digital toolkit is key to helping retailers adapt.”

Download the toolkit here

Esko, a Danaher company, provides a collaborative content creation platform for packaging, label, and marketing collateral. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes. Brand owners can use any or all of the solutions and services in the platform to streamline the content process and consistently meet deadlines for marketing and packaging projects.

Esko connects people, processes, and technology to meet the needs of brand owners; 9 out of 10 major brands use Esko tools to produce their packaging. Headquartered in Gent, Belgium, Esko employs 1800 people worldwide.

 

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The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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