VPF uses Mondi’s world-first sustainable release liners for their labels

Sustainable release liner range made from recycled paper

136
Mondi’s recyclable release liner
Mondi’s recyclable release liner

Mondi, a leading global packaging and paper group, has partnered with German manufacturer VPF, an expert in self-adhesive materials and coatings, to create the world’s first sustainable release liner range made from recycled paper.

VPF committed to making its labels more sustainable by producing them from recycled materials. In the next step, they wanted their release liners also to be made of recycled materials and collaborated with Mondi to make this possible. Mondi used their customer-centric EcoSolutions approach to support VPF’s sustainability commitment. With Mondi’s EverLiner M R, all the components of VPF’s label laminates are now made from recycled materials.

Mondi’s EverLiner M R- First machine-glazed release liner with 70% recycled content

Mondi’s EverLiner M R was launched in February and is the first machine-glazed release liner with 70% recycled content on the market. As well as using less fresh fibers, it is available with FSC or PEFC-certified paper and significantly reduces the CO2e footprint compared to standard liners. This means EverLiner M R is a more responsible release liner solution for labels, tapes, envelopes, and industrial applications.

Working closely together to test and trial VPF’s transition to EverLiner M R enabled the new solutions to be rolled out on existing production machinery.

Holger Steinbach, technical director VPF, says, “The functionality and performance of Mondi’s EverLiner with our adhesive labels range is comparable with a conventional liner, and the product helps us achieve our sustainability goals. This is just one step in our eco-journey, and we are committed to creating products that work better for our planet. By partnering with Mondi, we can now be confident that our whole offering is the most responsible one available for our wide range of customers.”

Vincenzo Pierro, business development manager labels, Mondi adds, “As a development partner of VPF, we worked closely with the team from the outset, offering a sustainable release liner alternative with no need to change the silicone system, and creating products that are effective, yet reduce the environmental impact. By using our EcoSolutions approach, we were able to ensure a smooth transition and a successful product launch for a more sustainable solution and are proud to be launching this world-first in labels.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here