Amcor joins Digital Watermarks Initiative to improve packaging recycling

The initiative brings together over 85 companies

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Amcor
HolyGrail 2.0 is a pilot project facilitated by the European Brands Association

Packaging major Amcor earlier this month announced its membership of the Digital Watermarks Initiative ‘HolyGrail 2.0’, which brings together over 85 companies and organizations across the packaging value chain, including key customers and industry peers. HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective…

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