DIC India edifies customers on the ban of toluene-based inks

DIC India leverages digital initiative 'DIC Konnect'

DIC India
To create mindshare regarding the BIS toluene ban and aid the customers in meeting the regulation norms, DIC India leveraged its digital initiative called DIC Konnect. Photo - DIC India

DIC India, printing technology and allied solutions company has taken a step further in raising customers’ awareness across the Indian subcontinent about the recent toluene ban announced by The Bureau of Indian Standards (BIS) for food packaging. By leveraging its digital program, DIC Konnect, the company seamlessly reaches out to its customers and helps them adopt new printing methods.

DIC India is a part of the world’s largest manufacturer of printing inks and allied materials, DIC Corporation Japan. DIC Corporation has 71.75% of the shareholding in DIC India through DIC Asia Pacific, Singapore. DIC India is one of the largest companies in the Indian printing, packaging industry serving top of the line newspaper, magazine, printing, and packaging establishment in India.

Due to increased packaged food consumption, awareness, and demand for quality products, India has seen a rise in sustainable packaging in the food & beverage industry. Thus, in a move towards ensuring a safe packaging environment in the country, BIS recently prohibited using toluene-based inks for food packaging applications under a revision of its IS15495 regulation. The need for revision came into existence due to the various harmful effects the chemical on the human body and environment.

As per the new regulation, BIS has also laid down other standard guidelines for printing inks for food packaging for printers and converters. Furthermore, since the food industry mainly uses printing inks for external packaging, immediate food wrapping, as a printed wrapper or insert and disposables, BIS has defined certain norms under each of these categories.

DIC Konnect program

To create mindshare regarding the BIS toluene ban and aid the customers in meeting the regulation norms, DIC India leveraged its digital initiative called DIC Konnect. Under the DIC Konnect program, the company said a series of webinars were organized with the customers to guide them about the best industry practices to restart their printing process, post the lockdown, address their concerns, and demonstrate DIC India’s product portfolio. Throughout India’s Unlock Phase 1, 2 and 3, the company maintained close proximity with the customers via this platform and has continuously supported them.

Commenting on BIS’s ban on toluene-based inks, Manish Bhatia, managing director and chief executive officer, DIC India, said, “BIS toluene ban is a commendable step taken by the regulatory body to steer the industry into a more sustainable and safe packaging direction. Since our customers have always been at the core of our strategy, we wanted to ensure that they are well-align with the new government regulation. Thus, following the lockdown norms, we decided to bank upon DIC Konnect initiative, our one-of-a-kind virtual engagement strategy, wherein we hosted webinars with our customers and edified them about the toluene ban, preparing them to gain a competitive edge in their future.”

“DIC India has been at the forefront of bringing in innovative and advanced printing ink and allied products to the industry. Moreover, over the years, we have developed a robust portfolio of non-toluene ink products that will benefit our partners in making necessary adjustments in their machinery with ease,” he added.

DIC India offers a comprehensive portfolio of products and solutions, ranging from publishing inks to inks and adhesives for packaging. Moreover, the company has been delivering a toluene-free ink portfolio in India for more than a decade. Some of the company’s cutting-edge non- toluene solutions are Smart KF, a solvent-based gravure lamination ink system intended for high-end printing applications; Ultralam NT, a toluene-free general-purpose ink, and others.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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