Metsä Board designed Arctic Blue Gin package wins ScanStar award

The package featuring images of Northern Lights

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Arctic Blue Gin
The Northern Lights image was created by printing on top of Envirofoil, a plastic-free, holographic metallization effect designed by the paper converter, Hazen. Photo - Metsä Board

The Arctic Blue Gin package, featuring images of Northern Lights, has won a ScanStar 2020 award. The Finnish Packaging Association organized the Nordic competition. Metsä Board, the European producer of premium fresh fiber paperboards and part of Metsä Group, designed the Arctic Blue Gin package. It featured an impressive holographic design inspired by the Northern Lights and used MetsäBoard Pro FBB Bright lightweight folding boxboard.

Arctic Brands Group, the Finland-based spirit company, tasked Metsä Board to design the dramatic package using Metsä Board Pro FBB Bright lightweight folding boxboard.

Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil, a plastic-free, holographic metallization effect designed by US-based paper converter, Hazen. It uses 1% of the aluminum of traditional foil laminates – making it both economical and environmentally friendly. The carton was printed and manufactured by the AM Lithography Corporation.

Metsä Board is a leading European producer of premium fresh fiber paperboards. The company produces premium lightweight folding boxboards, food service boards, and white kraft liners for consumer goods packaging and retail-ready and foodservice applications.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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