Asian Paints, a Mumbai-headquartered paint and décor company, has partnered with Amazon Ads to re-imagine parcel packaging and enhance the post-delivery customer experience. As part of an on-box advertising campaign, Amazon’s delivery boxes will be transformed into branded packaging with an experiential component to engage customers.
Asian Paints is among the first few advertisers in India to have explored this innovative brand collaboration, the company said.
The packaging will feature the branding of Asian Paints’ exterior paint, Ultima Protek, which has actor Ranbir Kapoor as brand ambassador. With a topcoat warranty of 10 years, the company says the exterior paint protects walls from harsh conditions and keeps them vibrant.
In line with the product proposition, the box is designed to protect the contents inside – it features three sides that display the harsh elements of dhoop (sun rays), dhool (dust) and baarish (rain). The fourth side displays a colorless sketch of a house, which induces engagement and an instant brand connection with the consumers.
As an entertaining DIY experience, customers can color the sketch to express their creativity. Using vibrant colors, individuals can infuse their own unique personality into these ‘home’ sketches and create lovely keepsakes.
To enter the contest online, customers can share their sketches with hashtags on their social media pages. Among all the entries, one lucky winner will receive a home exterior makeover along with other freebies and early bird winners will receive Amazon vouchers.
Amit Syngle, MD & CEO, Asian Paints said, “I am pleased to announce our pioneering marketing campaign, in partnership with Amazon for our flagship product – Asian Paints Ultima Protek. As an engaging and gratifying experience for consumers, we have created innovative boxes that are doorways to winning big for their homes. We’re thrilled for our customers as this not only offers them something uniquely appealing but also solidifies our relationship with them in an innovative way.”
The campaign has gone live in Delhi, Lucknow, and Kolkata. Select individuals placing orders at Amazon will receive these boxes in the designated cities.
