Packaging sector can gain from India’s emergence as a manufacturing hub

Manjushree Technopack's Gaurav Luniya on company's umbrella-to-plastic story

Rigid packaging for personal care products produced by Manjushree Technopack. Photo Manjushree Technopack

India is emerging as a strong alternative to China in global manufacturing and this shift in the supply chain can be a huge tailwind to the packaging industry in India, feels Gaurav Luniya, Chief Business officer (CBO) of Manjushree Technopack, a rigid plastic packaging company.

“The Indian consumption story is only the beginning with just 1/10th penetration of packaging products (compared to the US or China). We see a large headroom for the growth of packaged products, in line with the packaging industry’s growth. The industry is expected to grow at 8-10% year on year and will provide a fillip to manufacturing and manufacturing-related employment in the country,” Luniya says.

From umbrellas to rigid plastic

‘Starting off as an umbrella-maker, Manjushree Technopack is now a rigid plastic packaging company that works with leading FMCG brands in India in order to fulfill their packaging requirements. With a pan-India presence and 23 factories across India, the firm services customers in locations across India, delivering end-to-end circularity of plastic through its modern recycling factory.

Started by the Kedia family in 1978, Manjushree Technopack initially manufactured umbrellas and then plastic films. Realizing the potential of India’s consumption growth story, the firm started manufacturing plastic containers and set up large-scale operations in Bangalore. A large project for Coca-Cola when it was making a transition from glass bottles to PET became a watershed. Today, the company has a revenue of more than Rs 2,000 crore and is growing at a healthy pace over the last decade. It is fully owned by Advent International, an American private equity company.

Manjushree Technopack manufactures rigid plastic products for applications across soft drinks, water, edible oil, juices, hair oil, shampoo, home care products, laundry aids, food packaging, pharmaceuticals, dairy, agrochemicals, lubricants, paints, and cosmetics. The firm supplies its plastic products to more than 500 customers – Coca-Cola, Pepsi, Bisleri, Asian Paints, Dabur, Reckitt Benckiser, HUL, P&G, Mondelez, Kelloggs, Wrigley, Bajaj, Emami, Pfizer, Amul, Syngenta, Castrol, Herbalife, Nestle, and Britannia among other.

Over the last three years, Manjushree Technopack acquired four companies in India – Classy Kontainers, Hitesh Plastics, Pearl Polymers and National Plastics – which has given it access to new segments and new technologies. 

Sustainability and recycling

The firm is introducing innovative products to the market, a recent one being monomaterial doypacks, which are set to replace multilayer pouches in applications such as hand washes, and surface cleaners. “This is a significant step-up solution in terms of sustainable packaging. Such products have seen a surge in adoption in western countries, owing to their high sustainability quotient,” says Manjushree’s Chief Business officer (CBO) Gaurav Luniya.

“Our products are among the most recyclable. We encourage the use of recycled granules as per current regulatory requirements. We have a recycling plant in Bangalore where we collect and bring back 5000 MT of plastic per year, which is converted to granules and used in plastic products as per regulations.

“ESG (environmental, social, and governance) is at the heart of all our decision-making. More than 80% of power requirements are fulfilled from renewable sources such as solar, and wind. We also advise customers to use more sustainable materials and lightweight packaging for products,” he adds.

Rigid plastics are made from recyclable polymers such as PET, HDPE, and PP. The firm manufactures monomaterials without any layering of metal, adhesives, or any other material. These are said to be the most sustainable form of packaging. “When we compare with glass, paper or metallic packaging substitutes, studies have confirmed the low Co2 emissions over the lifecycle of these products. Plastic packaged products have the lowest CO2 footprint through their manufacturing, logistics, usage, recycling, and reuse back in the same product,” Luniya says.

“We see polymers as a key natural resource, which needs to be harnessed in a proper way – through a tight circular cycle of manufacturing, use, disposal, recycling, and manufacturing to ensure they are fully utilized with a minimum impact on the environment,” he says.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here