P&G beauty introduces reusable & refillable Al bottles

New reusable 100% Al bottle made using 60% less plastic

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P&G Beauty announced the launch of its first ever reusable and refillable aluminum bottle system at scale, with its brands Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe. Photo - P&G

On 23 October, P&G Beauty unveiled the latest in packaging innovation at the Reuters Business Summit. The company said its beauty category shared the newest packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences, and Aussie in Europe, set to change the way consumers buy, use…

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