Bobst Italia wins final auction for Cerutti

Bobst to absorb 30 former Cerutti employees

Bobst Italia
Bobst Italia in San Giorgio Monferrato, Italy, hosted a grand event on 2 October 2020 to mark the completion of an ambitious renovation project that was first started in 2016 Photo Bobst

Bobst Italia, located in San Giorgio Monferrato near Milan has acquired the remaining assets of the well-known gravure press manufacturer Cerutti by winning the final auction for the acquisition of Cerutti. The industry press reports that the CEO of Bobst Italia, Davide Garavaglia stated that the acquisition of the remaining assets and the historic Cerutti brand will strengthen the Bobst group as well as the leadership position of Italian print technology in the global equipment manufacturing sector.

Garavaglia is responsible for Bobst’s gravure, laminating, coating and vacuum product lines of which the first three are based in Bobst Italia in San Giogio Monferrato with 440 Italian employees. Bobst says it intends to absorb the 30 former Cerutti employees while concluding the acquisition as soon as possible. Bobst also acquired label press manufacturer, GiDue which it renamed Bobst Firenze in the same Northern Italy region, several years ago.

(Note – This article has been corrected at 1055am India time on 7 August 2021 for geographical accuracy and with the new name of the Bobst label press acquisition renamed as Bobst Firenze. The earlier version wrongly described the region of Northern Italy in which Bobst Italia, Cerruti and Bobst Firenze are all located.)

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here