EcoTwistPaper avoids the use of components that are not fully compatible with paper recycling, like wax or polymeric coatings. It offers product protection and wrapping properties. Furthermore, the product is not subject to the Single-Use Plastics Directive (SUPD), as it contains no plastic coatings.
Constantia Flexibles introduces EcoTwistPaper, an innovative packaging solution for the confectionery industry. This new product, a wax-free twist-wrap made entirely from paper, prioritizes recyclability and supports the global shift toward sustainable products.
EcoTwistPaper has undergone repulpability testing with the Confederation of European Paper Industries (CEPI) and has scored a 90 out of 100 for its printed material.
Distinctively, EcoTwistPaper avoids the use of components that are not fully compatible with paper recycling, like wax or polymeric coatings. It offers product protection and wrapping properties. Furthermore, the product is not subject to the Single-Use Plastics Directive (SUPD), as it contains no plastic coatings.
The paper’s softness, achieved through advanced mechanical treatments, ensures it is ideal for wrapping sweets and treats. Moreover, it is designed to operate with existing machinery and can be recycled in the paper stream.
“Driven by our dedication to sustainability and addressing the demands of the confectionary industry, we developed EcoTwistPaper,” explained Marc Rademacher, executive vice president Consumer Commercial at Constantia Flexibles. “This innovation represents a significant advancement within the confectionery packaging sector.”
The launch of EcoTwistPaper responds to increasing demands from consumers and regulators for more sustainable packaging solutions. This option allows manufacturers and brands to present their products in packaging that is not only visually appealing and practical but also designed for recycling.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
