VedaOils attended the Cosmotech Expo 2022 India

Showcase its diverse range of products

VedaOils Attended the Cosmotech Expo 2022 India. Photo prnewswire

VedaOils in the essential oils market since 2018, took part in this year’s Cosmotech Expo to showcase its diverse range of products. The company has an ethos focused on the development of holistic beauty and self-care items and has created several products suited to the Indian lifestyle. The brand’s focus on quality products has made it a favorite among small business owners as well as DIY beauty aficionados.

Several companies under the beauty and personal care category came together for the fifth edition of CosmoTech Expo, a trade show for the cosmetics, cosmeceutical, perfumery, soap, and toiletries industries. The expo was conceptualized to provide innovative solutions to manufacturers, from ideation to formulation, to technology and product launches. This year’s edition had over 250 exhibitors come together to showcase their innovations like raw materials, packaging and labeling machinery, testing, and lab equipment. The event attracted attendees from across the globe.

VedaOils participated in the two-day event, with a display that included the best curation of essential oils as well as products across the cosmetics industry, from Cosmetic Raw Ingredients, Liquid bases for soaps to fragrances for body and hair care. Fragrance aficionados could choose their favorite scents from the 90+ options of fragrance oils displayed.

Popular items at the VedaOils stall were the different DIY kits like lip gloss, candle making, and soap-making kits. With components that are developed in-house, consumers can be assured of the highest standards in quality when purchasing a VedaOils DIY kit.

Aayush Gupta, president of VedaOils, commented on the impact of CosmoTech, “Young entrepreneurs who are sourcing quality ingredients for their products, which could be soaps, candles, or beauty products, often have to search across the market for quality that matches their standards. Cosmotech brings together the best in the industry. VedaOils works with small to big business owners as well as directly with hobbyists and understands that quality is of the highest priority. Hence, we were proud to display our various categories of products like body butter, soap supplies, and candle supplies at the expo.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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